Tradition on the Decline –Consumers Turning Away from Beer in Germany

In this episode of Globalcast, Euromonitor International analyst Florian Heyden analyzes the changing alcoholic drinks market in Germany, addressing why consumers are turning away from beer and opting for new alternatives. 

In this edition of Globalcast, Euromonitor reviews:

• How Germany's smoking ban is impacting beer sales
• Why are sales of traditional beer declining in Germany?
• How sales of non-traditional beers are developing
• The categories and types of beer expected to grow in the future