Alcoholic Drinks: a recession resilient industry?

As the effects of the global downturn continue to be felt, how has the alcoholic drinks industry been affected?  In this episode of Globalcast, Euromonitor International's Alcoholic Drinks Industry Manager Marlous Kuiper discusses how  beer, wine and spirits will be affected  by region looking at previous periods of economic downturns as a guide. 
 

Learn about::

·       Is the alcoholic drinks industry recession proof?
·       What are the lessons we can draw from past recessions?
·       Are there differences in the way regional alcoholic drinks markets are affected?
·       What are the lessons we can draw from past recessions?
·       Which companies are performing better and why?
·       Suggestions and winning strategies for industry players

Featuring: Euromonitor International Industry Manager Marlous Kuiper